Boston Beer Company Omits “Creator” in Decl. of Independence Ad

ABC News is reporting outrage against Boston Beer Company, which owns Samuel Adams, for omitting part of the Declaration of Independence that mentions the “Creator” in a July 4th advertisement.

In the advertisement, an actor states, “All men are created equal, that they are endowed with certain unalienable rights: life, liberty and the pursuit of happiness.” Except, the actual Declaration of Independence states, “All men are created equal, that they are endowed by their Creator…”

The Boston Beer Company is defending their omission of “Creator” on grounds of keeping with specific codes of their trade group, The Beer Institute, which represents 2,800 breweries.

ABC News reports this statement from a Boston Beer Company spokeswoman: “We adhere to an advertising code, established by the Beer Institute – a beer industry trade organization – that states, ‘Beer advertising and marketing materials should not include religion or religious themes.’ We agree with that, and we follow these guidelines and approach our marketing with the utmost responsibility.”

Many people took to Sam Adams Facebook page to express heated opinions. In a post, a Facebook user wrote, “I guess I should not be surprised that a company, interested only in profit, would rewrite American history for commercial gain. However, abusers of history will no longer receive any of my money to support their censorsed [sic] advertising campaigns.”

Is it appropriate to change a national document to follow a code? Does such a code even hold precedence over one of the most important documents in our country? If people start changing our country’s documents in ads, where will it go from there?

These are the questions we should ask and discuss.

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